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J. Crew Names Johanna Uurasjarvi as Chief Design Officer


J. Group Crew has named Johanna Uurasjarvi as its leader design officer, with accountability for the whole design path for the J. Group emblem in addition to Crewcuts and Mercantile.

Uurasjarvi succeeds Somsack Sikhounmuong, who left the corporate final September.

Uurasjarvi was once ingenious director of West Elm, the way of life and area of expertise house furnishing store, and previous to that, she was once the ingenious director of Anthropologie for a decade.

“Johanna brings greater than 25 years of style and design revel in with a singular working out of ways consumers store and reside,” stated Jim Brett, leader govt officer of J. Group Crew.

Brett and Uurasjarvi have a historical past of operating in combination, at West Elm, the place Brett was once president sooner than becoming a member of J. Group a yr in the past, and at Anthropologie, the place each held senior positions.

“Johanna is a visionary with impeccable style who will for sure encourage our workforce, our companions and our consumers,” Brett stated. “I’m overjoyed to paintings with Johanna once more. We had an impressive and a success partnership at West Elm and Anthropologie.”

Uurasjarvi is credited because the builder of West Elm’s a success “New Fashionable” collection, which was once described as “a lighter and brighter interpretation of vintage Mid-Century Fashionable with layered textures and subject material innovation, incorporating the corporate’s signature passion in international artistry.” J. Group additionally stated Uurasjarvi is understood for creating imaginative collections and that she was once an instrumental is bringing West Elm to $1 billion in revenues.

At Anthropologie, Uurasjarvi was once the manager ingenious director of product design. She constructed the emblem’s first in-house design workforce.

“Her skill for juxtaposing blank strains with whimsical element created the unique aesthetic, nonetheless the foundational signature,” J. Group stated in a commentary issued Monday.

In 2008, whilst at Anthropologie, she advanced the Leifsdottir emblem, which was once carried through Anthropologie in addition to 200 further doorways together with Neiman Marcus, Bloomingdale’s and Nordstrom. In 2011, she was once picked as one of the vital ingenious other people of the yr through Speedy Corporate.

Born and raised in Finland, Uurasjarvi graduated from Helsinki’s Aalto College the place she studied artwork and design and labored across the world sooner than becoming a member of Anthropologie, a department of City Clothes shops in Philadelphia. She then moved to Brooklyn, along with her husband, 3 youngsters and canine, when she joined West Elm.

J. Group didn’t fill the slot held through Jenna Lyons, who left the corporate about 14 months in the past. Lyons held the name of president and govt ingenious director for all of the J. Group Crew Inc. and were answerable for all product design, visible and emblem presentation. After she left, Somsack Sikhounmuong was once given better obligations, despite the fact that he didn’t prevail Lyons.

J. Group Crew, helped through the continuing momentum at Madewell, confirmed growth in its turnaround through slicing its web loss to $33.nine million for the primary quarter ended Might five, from $121 million within the year-ago length.

Whilst Madewell excels, the J. Group emblem continues to turn damaging effects. However officers stated a “relaunch” of the J. Group emblem is being deliberate for September and that the emblem’s gross sales proceed to sequentially toughen towards a good comp. Uurasjarvi’s have an effect on at the emblem received’t be felt till subsequent yr.

Turnaround efforts come with expense-cutting, higher virtual penetration, sourcing adjustments involving price negotiations and introducing subbrands corresponding to Playa for swimming gear, all of which officers stated be offering a more youthful enchantment and extra available costs and suits. J. Group may be hanging better emphasis on its Heritage Number of its maximum iconic merchandise corresponding to rugby shirts and roll-neck sweaters.

As of Might 30, the corporate operated 228 J. Group retail shops, 121 Madewell shops, jcrew.com, jcrewfactory.com, madewell.com and 175 manufacturing facility shops — together with 42 J. Group Mercantile shops. Starting within the fall and over the process a yr, the corporate will likely be relocating its company places of work at 770 Broadway within the East Village to 225 Liberty Side road in Brookfield Position in decrease Big apple.

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