PARIS — When Hedi Slimane joined Celine in February, the very first thing he did used to be design a brand new bag.
It used to be a good move, taking into consideration equipment make up an estimated 65 % of the logo’s revenues and its proprietor, French luxurious titan Bernard Arnault, had touted the coming of the “international famous person” clothier as heralding a doubling or tripling of Celine’s turnover inside 5 years.
Thankfully, growing equipment is an workout Slimane relishes. The clothier, who prior to now drove skyrocketing gross sales at Saint Laurent and Dior Homme, named his debut Celine advent the 16, after the site of the logo’s headquarters and atelier in a 17th-century mansion at 16 Rue Vivienne right here.
Marking the home’s first reputable remark at the Slimane generation, Séverine Merle, leader government officer of Celine, mentioned the linchpin release completely with WWD. “The 16 purse is without equal image of Hedi Slimane’s imaginative and prescient for Celine: it emphasizes our wisdom of improbable craftsmanship,” she stated.
The French space, which has close down its e-commerce website online within the countdown to Slimane’s debut display on Sept. 28, plans to unveil a redesigned platform in early October wearing a tablet of Slimane’s new assortment for men and women, along a choice of present season products, designed via a group sooner than his arrival.
The redesign will coincide with the release of e-commerce within the U.S., it stated. Since introducing on-line gross sales in France 9 months in the past, Celine has established native variations of the website online in the UK, Italy and Germany.
The 16, to be had in 3 sizes and a spread of colours, is because of cross on sale Nov. 12. The Nineteen Sixties-inspired taste is one in every of 3 new purse strains Slimane plans to release q4 to sit down along one of the pillars presented via his predecessor Phoebe Philo right through her 10-year tenure on the space.
Even supposing it has now not been showed which present fashions will stay on sale, carryover kinds are anticipated to incorporate the Belt, the Baggage and the Field luggage.
Since Woman Gaga used to be noticed wearing the 16 on Instagram on Aug. 30, turning into the primary famous person to put on Slimane’s new Celine designs, the home has been flooded with inquiries, suggesting the prolific clothier has scored some other hit — even sooner than appearing a unmarried sew of clothes.
He’s shut buddies with the singer and has labored along with her on inventive tasks, together with the duvet of her “Repute Monster” album. Angelina Jolie has additionally been noticed with the bag in fresh weeks. Slimane shot the actress and humanitarian for a U.S. Elle duvet in 2014, and has taken portraits of Jolie privately along with her circle of relatives.
With its vintage design, the 16 displays the heritage of the home, with main points reminiscent of a cropped flap and gently rounded aspects nodding to a few of Celine’s ancient luggage from the Nineteen Sixties. Merle underlined the painstaking means of designing the bag.
“To reach this stage of perfection, Hedi driven our group and requested them to ship their highest: regardless of drawing the 16 at the day of his arrival, it took our group greater than six months to succeed in the general model, meticulously growing every element and checking out probably the most sumptuous skins to search out the easiest leather-based,” she defined.
Some 100 leather-based exams had been vital to finalize the design, which marks a shift towards a Parisian aesthetic for the home’s purses, in addition to the go back of inside Celine’s leather-based items collection. The padlock dangling from the bag can be utilized to lock the zipper on one in every of its within compartments.
“Judging via the prime stage of advance inquiries, he has laid the root for a long run iconic vintage,” the chief predicted.
The bag will are available in a spread of fabrics: satinated calfskin in 5 colours; grained calfskin in 5 colours, and herbal calfskin, with costs starting from 2,900 euros to three,500 euros. There are unique leather-based variations, together with one in a shiny black porosus crocodile pores and skin, with costs to be had on call for — assume 5 figures.
Different kinds will echo extra strongly Slimane’s model imaginative and prescient for the label, which he has been unveiling by way of a chain of marketing campaign pictures, that includes a solid of androgynous younger artists, musicians and fashions, revealed on social media and displayed in key towns, by way of activations together with a flyposting marketing campaign in London.
On Sept. 2, the logo cleaned its Instagram web page and published a brand new brand — minus the accessory at the first “e” — that generated the similar roughly frenzied debate as Slimane’s resolution in 2012 to switch the identify of the Yves Saint Laurent ready-to-wear line to Saint Laurent Paris.
Along with introducing males’s put on, the clothier has been charged with main Celine into couture and perfume, with a primary odor anticipated in 2020, in step with assets.
Arnault, the chairman and ceo of mum or dad corporate LVMH Moët Hennessy Louis Vuitton, stated previous this yr that gross sales at Celine are on the subject of 1 billion euros. That puts it simply at the back of Fendi as a number of the staff’s maximum tough luxurious manufacturers, with Louis Vuitton and Christian Dior heading the pack.
“The target with [Hedi Slimane] is to achieve a minimum of 2 billion to three billion euros, and possibly extra, inside 5 years,” Arnault advised analysts and journalists in January, after LVMH reported file effects for 2017. “The entirety is in position for this emblem to succeed in rather outstanding enlargement.”
LVMH is securing actual property to fulfill the ones ambitions. In step with assets, Celine will open a males’s flagship on Rue François 1er in Paris, in the similar house the place the logo operated a “transient” retailer for 4 years, sooner than decamping to 53 Street Montaigne in 2014.
That Rue François-1er location, in a wedge-shaped development subsequent to model canteen L’Street, is slated to open early subsequent yr in a storefront just lately occupied via Dior Homme, which has taken up digs within the former Emilio Pucci location on Street Montaigne.
A brand new Celine flagship on Rue Duphot, simply off the Rue Saint-Honoré, may be stated to be within the works.