As nightfall temporarily falls on Males’s Paris Model Week FW19, it’s prime time to re-evaluate the choices unveiled on the tournament pervaded via culture-conscious detailing and the “you’ll do it too…” angle. In the similar vein, possibly Ermenegildo Zegna takes the cake this season because the Italian vogue area introduced “My Cesare”, its first totally customized sneaker challenge.
On the Ermenegildo Zegna Couture XXX Wintry weather 2019 vogue display, “My Cesare” items have been showcased at the runway, teasing the 1000’s of distinctive probabilities. The multi-material development permits one to customize the shoe with an array of Pantone colors for the long-lasting XXX brand, overlapping mesh and leather-based higher, leather-based detailing, and extra-light rubber sole.
“My Cesare” could also be a part of Zegna’s efforts in shining the highlight on subcultures another way unseen in popular culture. Fronting the marketing campaign are XXX storytellers, together with American track artist Topaz Jonas, Latin-American singer A. Chal, and English poet and type Sonny Corridor. The worldwide ensemble of personalities stocks their customized “My Cesare” moments, making tales that encourage a era of fashion-savvy trailblazers.
To be had in-store, at decided on boutiques international, and on-line at Farfetch and WeChat, you’ll now personal your distinctive advent but keep related among haute couture sneaker-philes. This marks a milestone within the vogue trade at huge, as we think Zegna is on their method to environment a pattern out there of haute vogue sneakers whilst staying socially related.
The footwear could also be totally customized by means of Ermenegildo Zegna‘s interactive design software and delivered inside of six to 8 weeks. Observe the hashtags #ZegnaXXX and #MyCesare to find the arena of XXX and its storytellers from around the world.