This week, Lauren Brindley (Crew Vice President of Good looks for Walgreens) and Katia Bauchamp (co-founder of Birchbox) hosted a birthday celebration of the release of Walgreens’ unique Birchbox good looks segment with a call for participation simplest  kick-off tournament within the store’s New York Town Soho retailer location.


Influencers, media and premiere good looks logo reps sipped on prosecco, sampled handed hors d’oeuvres, took footage in a photobooth and jammed to are living tune whilst finding new good looks manufacturers and purchasing for vacation present concepts.

Along with the ribbon chopping rite to christen the instance, highlights of the night integrated assembling a customized Birchbox on the build-your-own-box station and having it personalised through cool lady calligrapher, Steffi Lynn.

Birchbox is now to be had in Walgreens places everywhere the rustic together with New York, Los Angeles, Minneapolis and Chicago, with extra places opening in 2019.