Viktor & Rolf has decided on style and actress Anya Taylor-Pleasure because the face of its new fragrance “Flowerbomb Nighttime.”
The Peaky Blinders and The New Mutants celebrity took to Instagram to proportion the excellent news together with her 611,000 fans, and trace at additional collaborations with the luxurious type and attractiveness label someday.
“Been preserving onto this for a lil whilst however… am after all SO satisfied to announce that I’m the brand new face of Victor & Rolf Flowerbomb,” she wrote. “An epic collaboration with the dreamiest of other people… and there’s nonetheless extra thrilling information to return.”
In step with WWD, the actress will even entrance campaigns for the unique “Flowerbomb” perfume, which used to be first launched again in 2005. The road has since expanded to incorporate a couple of variations of the perfume, together with “Flowerbomb Bloom,” “Flowerbomb Excessive” and “Flowerbomb Nectar.”
‘Flowerbomb Nighttime’ used to be launched remaining month on make a selection US e-commerce platforms, and is scheduled to release in the United Kingdom, Sephora US retail outlets and the remainder of the arena between now and April.
“Anya suits completely with our imaginative and prescient, as she isn’t taken with status, however reasonably the enjoyment of her artwork,” inventive administrators Viktor Horsting and Rolf Snoeren collectively informed WWD. “She embodies the message we need to proportion completely – she is sensual, mysterious and robust abruptly. To us, Anya displays the made up our minds, outspoken and self-aware girl impeccably.”